In 2022 and 2023, we designed a sticker consumption experience for Earth Day in order to surface authoritative information about climate change. The experience was successful, leading to well over a billion impressions.

Content Design: Writing and organizing the distinct climate actions required collaboration with partners at the United Nation’s 6-sector Framework and ActNow lists. We were able to distill hundreds of recommended actions into 9 discreet recommendations with additional detail appropriate for Instagram’s audience, voice, and tone.